Franklin County, with Greenfield as its center, is burgeoning with entrepreneurship. Small business owners find the county climate hospitable, and are attracted to the sense of community that goes along with doing business in a small town.

Spin-off businesses from the technology-based programs at the University of Massachusetts have naturally located here.

Businesses draw from a trade area population of more than 70,000 which stretches from the western hill towns to the eastern villages along Route 2. To encourage business today, the towns work through their planning departments to secure grants and other opportunities attractive to businesses that desire to expand, relocate or reinvest here.

Local businesses are supported and promoted by the Franklin County Chamber of Commerce and the Greenfield Business Association..